Chronicle Books 50th Anniversary Rebrand
Born in the Summer of Love, Chronicle Books has held its place as a fresh and unique San Francisco institution for over 50 years. To commemorate its anniversary, Chronicle launched a year-long rebrand, with a graphic style nodding to the vibrant history of both its home city and innovative approach to publishing.
The system created was expansive, including digital banners and ads, printed invitations and promotional mailers, swag items such as sticky note pads, eyeglass cleaning cloths, tote bags, lapel pins, bookmarks, and more.
"Born in the Summer of Love", an exhibition held at San Francisco Center for the Book, highlighted key titles for each year of Chronicle's publishing, as well as the detailed and meticulous process of creating a book, from editorial to design to production.
James developed the logo and four additional icons, around which we developed a typography and color system (including Chronicle blue, of course) to tie the many varying elements together.
My role as lead designer included defining the visual language of the system, executing all print collateral and most web collateral, as well as execution and planning of the Born in the Summer of Love exhibition.
Other collaborators include Liz Rico (creative direction), Michael Carabetta (exhibition planning), Ben Laramie (exhibition industrial designer), (Bernee Briones (visual ideation), Alina Buevich (visual ideation, 50th video illustration and storyboarding), Janice Echevarria (50th video production) and Kameron Allen (motion graphics)
Chronicle Books: Born in the Summer of Love
Video illustration and storyboarding lead by Alina Buevich, motion graphics by Kameron Allen.